Your FRONT DOOR on the web...

• Strong text for the search engines. Your website’s text should be rich with “keywords” that users will use to find you in a search.

• Human pictures for your human visitors. Whenever possible, show faces of people happily involved with your product or service. People respond best to people.

• “Above the Fold” is a newspaper term. In websites it means the part of your home page that people see without having to scroll down. That key real-estate on your site should make your main value proposition as quickly as possible, along with a way for people to take action immediately.

• Show: Don't tell. Does your website look as professional as your business is? You wouldn't have a dirty entrance to a clean restaurant: Be sure you don't have a poor website for your GREAT BUSINESS!!