When someone does a search for your product or service, Google uses relevant "keywords" on your website to determine whether or not you're a good match. SEO - or Search Engine Optimization - is the process of writing that content. The best way to do well in search isn't with SEO tricks, but with clear words and quality pictures that convey three things: 1) Who you are, 2) What you do, and 3) Why your prospective customers should choose you over your competition.
Blogs are collections of articles that discuss your product or service. An active blog section on your site is critical if you're marketing nationally against dozens of competitors, but blogs can be expensive to maintain. Fortunately, if you're a pizza shop with a handful of competitors, a well-written keyword-rich website that includes mouth-watering pictures of your product, along with a menu and phone number that can be read on a tiny smart-phone screen is usually all that's needed.
On-page, or on-site SEO marketing refers to steps we can take when creating your website to assure that the search engines are giving your pages the maximum possible respect. Keyword optimization is important to convey the nature of your business, and to reveal your specialties and strengths. Our SEO checklist also includes some "under the hood" things like page titles, bullet lists and header fonts. For most local businesses, when we're finished there should be no need to ever pay a so-called "SEO company" to watch or manage your site.
Your involvement in the social media sites can be a valuable component in search rankings. As website designers, this isn't technically on our list of SEO tools, but if you or your business have an active presence on any of the social media sites, let us know and we'll be happy to incorporate links to your social media pages on your website. We'll also be happy to discuss paid programs like Adwords and Facebook ads, though we don't offer participation in any outside program as a service.
